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Many younger consumers are turning away from traditional phone calls, choosing to use online chat, email, and instant messaging. However, although the significance of a phone call may seem diminished, some consumers still prefer to hear a real person on the line. Missing customer calls can cost a business a potential sale or client. Furthermore, missed calls can erode customer trust and satisfaction, leading to negative reviews and a tarnished brand reputation.

This article looks at why missed calls should be taken seriously and how businesses can use strategies such as customer service call answering to avoid losing critical business opportunities.

It is 2023. Why do people still call?

While digital communication offers convenience, many customers still favor phone calls for several reasons. When a customer picks up the phone to call a business, they often expect a quick and direct response to their query. This real-time communication is crucial, especially in situations where customers need urgent assistance, detailed explanations, or have complex issues that are difficult to convey through written communication.

The human element in a phone conversation also plays a significant role. Speaking directly to a person can create a sense of connection and reassurance, which is particularly important in service-related industries where trust and clarity are key. For instance, a client who wishes to talk about their legal situation may prefer a phone call to ensure confidentiality and establish a personal connection with their attorney.

Furthermore, many customers (especially from older generations) are more comfortable with traditional methods of communication like telephone calls. They may not be as familiar or comfortable with digital communication tools such as email, social media, or chat apps. Instead of having to navigate a website to find a phone number, they can simply pick up the phone and have their concerns addressed immediately.

Why is my business missing calls?

Unfortunately, businesses often miss calls due to a variety of factors. For small businesses, the issue can be a lack of manpower. Often, these businesses operate with limited staff who multitask across various roles, making it challenging to consistently manage incoming calls, especially during peak hours or when there is no dedicated staff member assigned to man the phones.

For larger businesses, the reasons can be more complex, including inefficient call routing systems that lead to longer hold times or calls getting lost in a maze of automated menus. Inadequate staff training in handling and prioritizing calls can also contribute to missed calls. Employees might be overwhelmed by the volume of calls or may not have the necessary skills to efficiently manage them.

Technical issues are another significant factor contributing to missed calls in businesses of all sizes. Problems like outdated phone systems, poor network connectivity, or system downtimes can interrupt the flow of incoming calls. Moreover, some businesses may not have a proper system in place for handling calls outside of standard business hours, leading to missed opportunities after closing time.

What can I do to avoid missing phone calls?

Investing in Technology: Advanced phone systems now offer a plethora of features, such as automated call distribution (ACD), which intelligently routes calls to an available representative; voicemail-to-email functionality, which ensures that messages are promptly sent to an email inbox for follow-up; and interactive voice response (IVR) systems, which efficiently direct customers to the right information or department.

Outsourcing Call Handling: For businesses unable to handle high call volumes internally, outsourcing to a call center can be an effective solution. These centers are equipped to manage large volumes of calls, ensuring that customers always reach a representative. The best call handling services provide expertly trained and knowledgeable agents who can address customer concerns promptly and professionally.

Staff Training: Employees should be adequately trained not just in handling calls but in understanding the importance of every call. This includes being aware of peak times and being prepared to manage increased call volumes. Furthermore, implementing proper call prioritization strategies can help ensure that urgent calls are addressed promptly, reducing the chances of missed opportunities.

Analyzing Call Patterns: Understanding when and why most calls are missed can help businesses plan better. Analyzing call data can provide insights into peak times, caller demographics, and common inquiries, allowing for more effective resource allocation. For instance, a travel and leisure company may receive more calls on weekends or evenings, indicating the need for additional staff or a call answering service during those times.

Follow-up Procedures: Sometimes, there is no avoiding a missed call. However, an efficient follow-up procedure can help you salvage potential lost opportunities and increase customer satisfaction. One way to do this is to ensure that every missed call is logged and assigned to a team member for follow-up. That team member should promptly apologize for the missed call and assist the customer by addressing their needs.


Despite the majority of today’s consumers being tech-savvy texters, there is still a strong demand for personalized and efficient customer service. The impact of missed calls can affect immediate sales and harm long-term customer relationships and brand reputation. By understanding why some customers prefer phone communication and putting in place strategies to effectively handle calls, businesses can improve customer satisfaction and increase their chances of converting leads into sales.