Some small business owners think that they are saving money by undertaking certain aspects of marketing on their own. After all, why pay for someone else to handle your social media or digital advertising campaigns when you can do it yourself? Unfortunately, marketing outcomes can be less than ideal when your digital marketing is left in untrained hands. Here are some reasons many successful businesses have benefited from hiring a digital marketing agency.
Active Experience
Digital marketing agencies work with a range of businesses from small startups to multinational corporations across an array of industries. This amount of experience in marketing is rarely replicated by an in-house team, no matter how skilled and well-trained they are. If your campaigns are not delivering results, it may pay to get a fresh, outsider perspective.
Because digital marketing agencies are constantly dealing with various platforms, they can advise you on which platform and marketing strategy will work best for your goals. This is not just hot air either. Most bona fide agencies collate and analyze their campaign data, providing a concrete understanding of what works and what does not.
Keeping current with industry knowledge is essential in identifying trends and key technical factors that could make a big difference to your brand. Aside from being able to evaluate your campaign process, agencies can also analyze your competitors, ensuring that you are always ahead of your field.
Under One Roof
If you would like to do your own digital marketing, you will need to be an expert in content creation, sales and marketing, search engine optimization (SEO), social media, web development, and more. Unless you are an Internet genius, this is likely impossible. Certain fields such as SEO are complicated and intricate and can take years to learn, let alone master.
When you hire a full-service digital marketing agency, you gain access to all these specialists under one roof, who bring their professional training and industry expertise to help you achieve your marketing goals. With a team of experts behind your campaign, it is more likely to succeed and bring you increased sales and profits.
In this age where content is key, outstanding content creation is crucial. Dedicated social media marketers and website content writers can compel your audience to become your clients. Quality content is integral in improving the credibility and appeal of your brand and can drive a large amount of traffic, leads, and conversions for your business.
Geared for Growth
Business owners have a multitude of considerations to handle every day. Digital marketing can be tedious and require daily upkeep and many business owners who try to do it themselves can get overwhelmed. By hiring a digital marketing agency to take care of your marketing needs, you can focus instead on essential aspects of running the show.
Of course, you can hire freelancers or build an in-house team to handle your digital marketing. However, you will then need to spend extra funds on HR, salaries, employee management, and individual training to keep your staff up to date. Ultimately, it makes more financial sense to pool these resources and simply enlist a digital marketing agency to take care of business.
Digital marketing agencies also provide the benefit of scalability. Whether you are releasing a new product or planning to expand your business, an agency can easily scale with you, allocating more trained staff and resources to support your strategy as you grow.
Choosing a Digital Marketing Agency
With so many marketing agencies out there, it can be difficult to choose the one that will deliver the best results. Although you may only need a few services like SEO or pay-per-click (PPC) advertising for now, choosing a full-service agency will provide flexibility and ease of communication if you need to add more services further down the line.
Most established digital marketing agencies such as King Kong will have a proven track record that is backed up by real client case studies and testimonials. At the very least, they need to be able to show that they have driven leads and conversions for their clients. These should all be easily available on their website. After all, if they cannot promote themselves, how could they promote you?
A good way to get to know a company and see if they are the right fit for you is to schedule a consultation or an audit of your current media strategy. Although this will not likely be free, it will give you valuable insight into whether the company has solid strategies that can help you to improve your digital marketing outcomes.
With the advancement of the Internet, it is getting increasingly easier for individuals to perform simple digital marketing. At the same time, industry standards and complex marketing methodology continue to evolve and change.
While individuals and small in-house teams can manage basic digital marketing tasks, it takes a robust full-service agency to truly deliver results. Hence, businesses should consider handing their digital marketing over to expert hands and concentrate on providing the best service to the new clients that will follow.